YouTube 101: New Release Strategy

Get the latest tips to help you get ready for your release day on YouTube and stay on top after your music goes live.

YouTube 101: Analytics for Artists

Dive into our new Analytics for Artists handbook. Learn the latest about Analytics available for you on YouTube to help you stay in tune with your releases and fans.

Case Study: Using Shorts to grow channel views

Learn about how Snail Mail gained subscribers and increased her channel views through Shorts.

Case Study: Using Shorts to stay connected to fans

Learn about how Marina Sena has used Shorts to stay connected with her fans while her career has taken off.

Growth Guide for Developing Artists

Wondering how to get the most out of YouTube as a developing artist? Explore 11 different case studies on how new and DIY artists have used YouTube products and best practices to find success on our platform.

Case Studies: Releasing Music on YouTube

Find out how artists like The Weeknd and ONE OK ROCK approach releasing music on YouTube.

How Artists Are Winning With Afterparty

Hosting a Premium afterparty unlocks additional possibilities to showcase your content on YouTube - see how artists like Years and Years, Kontra K and YOASOBI used Afterparty to delight their fans!

Shorts for Artists & Labels

Learn how to get the most out of YouTube Shorts for music releases, including new features, best practices and FAQs.

How YouTube Works: FAQ

From timing your release to changing thumbnails, we answer some of the most frequently asked questions about releasing music on YouTube.

Level-Up Your Next Video Premiere

Make your next video launch a showstopper with our handy guide to Premieres.

Grow The Reach Of Your Music

Learn how YouTube recommends your music and how you can reach more fans.

How to Use Analytics for Artists

Learn how to use Artist Analytics to understand your video & live performance, fan engagement, and more.

Using YouTube To Stay Connected

In this unprecedented time, we know you are looking for ways to connect with your fans, so we want to provide you with all the resources you need.

Getting Started on YouTube

Learn the basics of creating and managing your channel, and start connecting with fans.

How Copyright Works

Learn about music copyright, cover songs, and YouTube’s Content ID system for rights management.

Promote Your Music Through YouTube

Promote your tour, releases, and career milestones.

Connect With Fans

Interacting with fans is part of your day-to-day experience and you can do it on YouTube no matter where you are in the world.

Measure Your Success

Get information about how your fans find your music, and what keeps them engaged, with YouTube Analytics.

Make Money With Your Music On YouTube

When fans watch your content, you can get paid. Find out how to monetize your channel.

Showcase your Discography on YouTube

Create a visual and interactive portfolio of your credited work through playlist curation.

YouTube Official Artist Channels Playbook

We’ll walk you through the basics of setting up an Official Artist Channel and how to use YouTube fully to engage with fans, drive video views, and promote concerts & tours.

YouTube Community Posts Playbook

We'll walk your through the best way to connect and engage your fans on YouTube.

Frequently asked questions

  • How do I get my music into the YouTube Music App?

    The YouTube Music app shows content that our system and our partners have identified as appropriate for a music experience. Be sure to categorize your uploads as “Music” in Advanced settings of Video Manager, under the “Category” drop down. In most cases, there’s nothing you need to do to get your music content into the app, but categorizing it will help.

    Learn more about how we determine what goes in the YouTube Music app.

  • What are Official Artist Channels, and how can I apply to get one?

    If you’re an artist on YouTube, your Official Artist Channel puts all your content in one place. The channe places  your music catalog on two new shelves, including your music videos, songs, and albums.

    This new layout is being rolled-out gradually. To be eligible for an Official Artist Channel, make sure you already have a YouTube channel that's owned and operated by you as an artist, your manager, or your label, and have at least 3 music videos on YouTube. We'll let you know when your channel has been upgraded to an Official Artist Channel.

  • How can I manage my presence on Google with Official Artist Channels?

    In the Artist Center of Creator Studio, you can update your artist biography, and add photos. Content that you make available here may also be displayed  on YouTube properties such as your channel and YouTube charts, as well as other Google sites, such as Google+ and Google Play. Learn more.

  • Where is my Official Channel Music Note?

    We are starting with the Official Artist Channel branding on desktop and will be expanding to other platforms in the future.

  • How do I get added to Music Insights?

    To be added to Insights & Charts, you can “Report A Data Issue” in the upper right hand corner of the Music Insights home page. Please be sure to include a link to your channel when you request to be added, and click the “Send” button. If an Artist name isn’t searchable later on, you can send an email to

  • I forgot my password or lost access to my channel. How can I get back in?

    If you remember the email associated with your YouTube channel, you can try to recover your account.

    If you’ve lost access to the Google Account associated with your channel, follow these Steps.

    If your channel has been hacked, please go through this flow to the best of your ability, and contact

  • How can I protect my music from being stolen?

    If you notice someone else using your music in their videos, you can submit a copyright takedown notice.

  • What do I do if my music gets a Content ID claim or a Copyright takedown?

    If your music gets a Content ID Claim, there’s a couple things you can do, depending on the situation. Learn more here.

    For Copyright takedowns, if you believe this was given in error, you can resolve the copyright strike in three ways: wait for it to expire, get a retraction, or submit a counter notification. More details here.

  • How do I grow my subscriber base?

    There are many ways to grow your subscriber base such as making effective thumbnails and titles, writing smart descriptions, and using cards or end screens to encourage your viewers to take action. Visit our Creator Academy to learn more.

  • How do I measure my success on YouTube?

    Use YouTube Analytics to understand your video reach ex: what is the size of your active audience, how thumbnail impressions turned into views and Watch time etc. Visit our Creator Academy to learn more.

  • What is the Community Tab?

    As a YouTube creator, you're always looking to strengthen your relationship with your audience.

    That's why we've created the Community tab, a fun new way to share your creativity and complement your upload schedule, all while interacting with your audience on YouTube.

    Learn more about Community posts.

  • Your first post

    Just sign in, tap directly on the Community tab in your channel, then take your pick of ways to post.

    Post on a regular schedule to complement your video uploads and involve your subscribers. Each post will show up in your subscribers feeds, so make sure your posts are meaningful. That way your subscribers will be encouraged to click through.

    1. Make sure you have the latest version of the YouTube app.
    2. To cut down on any confusion for your viewers, Community will be disabled until Discussion is turned off.
    3. How to turn off Discussion.
      • Under your channel banner, click settings
      • Turn Show discussion tab off.

    What to post?

    • Go behind the scenes of your channel with exclusive making-of photos.
    • Here are some ideas to keep the conversation going with Community:
    • Tease your next video with a gif of its best moment.
    • Promote your merch, e-store, book tour or even tickets for your next concert.
    • Show your subscribers that you listen by replying and hearting comments.

    5 ways to kickstart your Community tab

    1. Poll to learn what your audience wants to see next: You can quiz your subscribers on what they want to see next and consider refining your content based on their suggestions. Community input may help you decide where to invest your time, producing more types of videos that your community requests.
    2. Grow excitement with GIFs: Consider offering a sneak peek of the best moments from each video with a GIF and get your subscribers fired up to watch.
    3. Bring them backstage: Give your subscribers an exclusive look backstage during your tour or at a shoot by posting pictures or quick videos. You can even ask for their opinion on the creative process. Hint: Try using photos with yourself clearly visible so viewers recognize you.
    4. Offer exclusive content: Try posting pictures or GIFs that your audience can’t find anywhere else. Consider posting fun pics of your day, your adventures, or even your pets. Providing a unique experience for your subscribers on the Community tab is a great way to keep your audience coming back for more.
    5. Recognize your fans: Utilize the Community tab as another place for interacting with your audience. Consider featuring your “super” fans, calling out to them, or answering their top questions. Plus, you can heart comments from viewers, or reply to them with images and GIFs.


    • You can use Community posts to cross-promote videos uploaded to other YouTube channels —including collabs, videos from your secondary channel, or videos you just find entertaining!
    • You can thank your most loyal fans or even call out some of their special contributions.
  • How do I go Live on my phone?

    See “scheduling live stream on mobile” here.

  • How do I make money from distributing to YouTube

    To earn money from your videos, you’ll want to follow the 4 steps listed here, including agreeing to the YouTube Partner Program Terms. On January 16, 2018, we announced new eligibility requirements for the YouTube Partner Program. Once a channel reaches 4,000 watch hours in the previous 12 months and 1,000 subscribers it will be reviewed to join the program.

  • YouTube Analytics

    YouTube Analytics offers all kinds of data to help you assess what’s working well. You can find out where viewers discover your content, which videos have the most watch time, and how fans engage with your content. For a deep dive on YouTube Analytics, take this course.

    When you monetize your channel, you would want to look at the various Revenue reports to address questions such as:

    • How much money does my YouTube channel generate?
    • What are the main sources of revenue (ads, YouTube Red, etc.)?
    • Which regions contribute the most to my earnings?
    • How does my revenue change across different timeframes?

    Based on the answers, you may adjust your creative or uploading choices. For example, if you notice a lot of fans for your music in another country, you can translate video titles and descriptions to make your videos more accessible.

    Or let’s say you uncover high click-through rates for end screens on mobile devices. If your goal is to increase sales of merch or albums, you can apply what you’ve learned by adding mobile-optimized end screens to your new music videos.

    Note: If your channel rolls up under a music label, distributor, or another content owner, access to revenue data in YouTube Analytics may or may not be available.

  • YouTube Music Charts and Insights

    With Music Charts, you can check out a weekly ranking of the top music on YouTube. You can see the top 100 videos (ranked by view count) or a breakdown by viral videos (scored using a number of popularity factors), tracks, or Artists.

    For instance, Artists and labels can use this data to indicate popularity of specific songs or genres on YouTube when trying to acquire radio airplay or negotiate brand deals. Or they can build buzz by posting on social media about their YouTube Music Charts ranking.

    With Music Insights, you can see the locations where an Artist is most popular. This data may be valuable to route tours to cities with large fanbases, or to target marketing campaigns by region.

    Note: Music Charts and Insights include Artists for which we’ve received industry-standard metadata, typically supplied by a label or distributor. Music Insights contains data since September 1, 2014. YouTube is constantly adding new Artists and locations to the database.