Premieres bring the magic of live events to music video releases on YouTube

Promote and hype music content. Drive fan engagement. Boost viewership.


Lyor's Letter: Year of Music

Thank you for a fabulous 2018, from Lyor and everyone at YouTube Music


Jacob Banks: Sound and vision

With each upload, the YouTube Artist on the Rise breaths even more life into his genre-bending songs


Rosalía: Flamenco reborn

Meet the 26-year-old phenom revolutionizing a centuries-old genre


Queen Naija: A Way Out

Queen Naija teams up with YouTube for her new Artist Spotlight Story "A Way Out"

Alan Walker: We Are Walkers

How Alan Walker turned “Faded” into a universe for his community of collaborators and fans

BLACKPINK: From Korea to the world

The K-Pop superstars take on music, reality shows, disco-ball tanks and more

Lyor's Letter: What article 13 could really mean

Less money for artists and Songwriters, less music for fans

Latin artists dominate YouTube in 2018

Holding top spots on the charts and representing 1/3 of artists in YouTube's Billion Views Club

Burna Boy: Beyond borders

Connecting cultures with the Nigerian-bred Artist on the Rise


Lyor's Letter: How to build fandoms on open platforms with John Shahidi

Lyor Cohen discusses the importance of open platforms in building fandoms for artists with John Shahidi

The Blaze: Setting YouTube afire

The French-based Artist on the Rise continue their groundbreaking audio-visual journey


YouTube and Eventbrite

YouTube Makes It Simple for Fans to Experience Live Performances with Eventbrite


Shawn Mendes

The Casey Neistat-directed Artist Spotlight Story takes fans behind the scenes as the Canadian-born singer conquers the world


Janelle Monáe: A Revolution of Love

With her YouTube Music Artist Spotlight Story, the multi-talented artist and activist continues her creative movement


Lyor's Letter: The power of videos in music with Karena Evans

Lyor Cohen discusses the power of videos in music with Karena Evans


Brockhampton: A new kind of boy band

Meet the boundry-pushing Artist on the Rise


Lyor's Letter: The makings of a movement — talking Afropop with Tuma Basa

Lyor Cohen discusses the rise of Afropop movement with Tuma Basa


J Balvin: Redefining Mainstream

The Colombian-bred artist takes over the world in the latest YouTube Artist Spotlight Story


Queen Naija: A new Queen is crowned

With her self-titled EP, the Artist on the Rise blazes her own unique path forward


Welcome to the new YouTube for Artists

Promote your music. Engage your fans. Get the most out of YouTube

Ella Mai: Our next Artist on the Rise

With ‘Boo’d Up,’ the 23-year-old hits her stride


Jessie Reyez: Artist on the Rise

Meet the rising 27-year-old singer-songwriter


Lyor's Letter: The new YouTube charts

Be more informed, make better decisions


Expanded artist, songwriter, label and publisher credits on YouTube

Crediting the heroes who contributed to the music you love across more than half a billion videos


YouTube charts launch in 44 countries

Showcasing the hottest artists, songs and music videos in the world

Devin Dawson: Songs in the Key of F

Go behind the song with the rising country favorite


Song Stories

YouTube and Genius are in the lab cooking up a new experimental music product designed to take fans deeper inside modern hits.


G-Eazy: These Things Happened

Follow the famed rappers chart topping journey


Camila Cabello: Made in Miami

A behind-the-scenes look at the “Havana” star conquering the globe


ODESZA: Living in the moment

On YouTube, the electronic duo bares it all for their fans


New official artist channels on YouTube

A single destination for artists and fans to connect


88rising: Empire in the making

A new kind of music collective — with YouTube at the center


Phora: One fan at a time

Marco Archer on his grassroots path to 500,000 subscribers


Exploring Latin music's explosive YouTube growth

Latin music explodes on YouTube with 300% increase of Latin music videos joining the billion views club in 2017


YouTube and Ticketmaster

A new way for artists to sell tickets and update fans about upcoming shows


Ozuna: Música Sin Fronteras

Appeal of Puerto Rico's reggaeton sensation knows no borders


Stormzy: Gang Signs & Prayer

With Stormzy and Rollo Jackson’s latest achievement, U.K. rap and grime continue their ascent to the top


Taylor Swift's record breaking day

“Look What You Made Me Do” earns 43.2 million views in its first 24 hours


The Chainsmokers: Building a global fanbase, one video at a time

Join Alex and Drew on their journey to 8 billion views


"Despacito" is now the most viewed video in YouTube history

Plotting the growth of Luis Fonsi and Daddy Yankee's epic collaboration


Omar Souleyman: To Syria, with love

How a shaabi wedding singer became an unexpected electronic icon


Bonobo: Music in motion

Transforming repetition into spellbinding storytelling


Dua Lipa: From sharing covers to being covered

Follow the rising pop star’s journey to the big stage


BET Awards 2017: Turning hits into movement

How Bruno Mars, Solange, Migos and Rae Sremmurd transcended their impressive view counts


We are all Marshmello

Meet the masked producer racking up views and good vibes worldwide


Ayo & Teo: Dance revolution

Brothers Ayleo and Mateo Bowles Rollie, Rollie, Rollie their way to the top


Gorillaz: Reality check

Behind the scenes as the world’s biggest virtual band gets a VR makeover


YouTube at The Great Escape

Celebrating grime and rap from the U.K. with Kano and friends


AJR: A path all their own

The Met brothers plot their own route to viral gold


Kyle: Walking on sunshine

With the smash success of “iSpy,” the SoCal rapper translates good vibes into YouTube chart dominance