One of the many ways YouTube keeps fans connected with their favorite artists is by highlighting upcoming tour dates and ticket links to upcoming shows. Today we’re taking it a step further by partnering with ticketing provider, AXS, to allow fans the option of quickly purchasing tickets to upcoming shows across the US.
Fans watching videos from YouTube Official Artist Channels will now see listings from AXS events included on the video page. Taking the jump to the live experience is easier than ever, allowing viewers to simply click on the “tickets” button on YouTube and purchase tickets to their most desired events directly from AXS.
Partnering with AXS, the second-largest ticket provider in North America and partner to iconic music venues like Red Rocks and Forest Hills, marks a major expansion for YouTube in terms of artist reach and show availability. Combined with our existing partnerships with Eventbrite and Ticketmaster, YouTube now covers more than 90% of the US ticketing market.
Already the biggest community of music lovers, ticketing partnerships are another way YouTube is growing into the most valuable platform for artists. In addition to sharing and promoting new music, artists can engage directly with fans and sell tickets for upcoming tour dates all in one place.
We're excited to keep the momentum going as we add new artists and venues of all sizes to our list in North America and expand these partnerships globally in the future.