Artists doing it on their own terms.
When YouTube was founded 16 years ago, it was on the shoulders of do-it-yourself artists and creatives. This community understood that anyone can influence culture as long as they have the right music, vision, and team.
YouTube #Shorts is here. Have you made yours yet?
Last Friday, BTS invited the world to dance with them on YouTube Shorts. Their new single, Permission to Dance, sparked the first-ever worldwide dance challenge on YouTube Shorts.
Charts Blast: FAQ
How we calculate our charts in Charts Blast weekly newsletter
How independent artists are WINNING
Although COVID-19 remains a global threat, there’s so much joy impending if we hold strong. Bags packed, summer playlists crafted, plane tickets ordered, and cars loaded to the gills. SUMMER. Family and friends. The music industry is on the verge of reuniting, and the anticipation is growing by the second. Adversity builds resilience, and I’m feeling a new sense of community in the air.
Not your model minority: Asian American leaders in the music industry
It’s going to take courage from all of us to speak up if we want to create change. I’m so honored that Grace Lee, Kevin Nishimura, Wendy Ong, and Joseph Patel agreed to speak with me about the challenges and opportunities Asian Americans face in the music industry and beyond.
Lyor's Letter: Susan Wojcicki, Sylvia Rhone, and Julie Greenwald – executives redefining leadership
When I invited Susan Wojcicki (CEO of YouTube), Sylvia Rhone (Chairman and CEO of Epic Records), and Julie Greenwald (Chairman and COO of Atlantic Records) to have a conversation about leadership, I wasn’t sure how much they’d be willing to share. But wow did it get real.
Lyor's Letter: If a race has no history ...
In researching Black History Month, I couldn’t help but wonder what Dr. Carter G. Woodson would think about the accomplishments of today’s Black music leaders.
Welcome to the new YouTube Analytics for Artists
The full picture of your music on YouTube
YouTube and Merchbar team up to make artists’ official merchandise easily accessible to fans
Artists with an Official Artist Channel can now surface their official merchandise alongside videos
YouTube Music’s global Foundry program announces biggest class of independent artists yet
Program has supported 25 emerging independent artists in 2019
Lyor's Letter: One year
One year in and we are here to stay
YouTube Music and Universal Music Group change the way you see music
Iconic music videos now available for the first time in high-quality video and audio from artists including Billy Idol, Beastie Boys, Boyz II Men, Lady Gaga, Lionel Richie, No Doubt, George Strait, Smokey Robinson, Gwen Stefani, The Killers, Tom Petty and more!
Mau y Ricky: Brotherly love
With their debut LP, the acclaimed songwriters and latest Artist on the Rise step out on their own
YouTube and AXS: Never miss your favorite artist on tour again
YouTube and AXS team up to make live performances even more accessible to fans
Lyor's Letter: Coachella 2019
We’re bringing Coachella to you, no matter where on earth you are
YouTube Music expands efforts to support and promote artists with international Foundry program
11 artists from around the globe join development program for independent acts
Gunna: Drip for life
The Atlanta-bred Artist on the Rise brings his motto to the masses
YouTube teams up with Nigerian musical sensation Burna Boy for latest Artist Spotlight Story
"BURNA BOY: Artist Spotlight Stories" premieres today on Burna Boy’s YouTube channel
YouTube Music introduces Artist on the Rise content series
A new video series that highlights the journey of each artist and their community of fans
Maggie Rogers: A line in the sand
With her debut LP, the viral phenom-turned-Artist on the Rise hits her stride
Lyor's Letter: Starting the year off right
I truly believe 2019 is going to be the best year yet for us at YouTube Music - and for all of us in music
Premieres bring the magic of live events to music video releases on YouTube
Promote and hype music content. Drive fan engagement. Boost viewership.
Lyor's Letter: Year of Music
Thank you for a fabulous 2018, from Lyor and everyone at YouTube Music
Jacob Banks: Sound and vision
With each upload, the YouTube Artist on the Rise breaths even more life into his genre-bending songs
Rosalía: Flamenco reborn
Meet the 26-year-old phenom revolutionizing a centuries-old genre
Queen Naija: A Way Out
Queen Naija teams up with YouTube for her new Artist Spotlight Story "A Way Out"
Alan Walker: We Are Walkers
How Alan Walker turned “Faded” into a universe for his community of collaborators and fans
BLACKPINK: From Korea to the world
The K-Pop superstars take on music, reality shows, disco-ball tanks and more
Lyor's Letter: What article 13 could really mean
Less money for artists and Songwriters, less music for fans
Latin artists dominate YouTube in 2018
Holding top spots on the charts and representing 1/3 of artists in YouTube's Billion Views Club
Burna Boy: Beyond borders
Connecting cultures with the Nigerian-bred Artist on the Rise
Lyor's Letter: How to build fandoms on open platforms with John Shahidi
Lyor Cohen discusses the importance of open platforms in building fandoms for artists with John Shahidi
The Blaze: Setting YouTube afire
The French-based Artist on the Rise continue their groundbreaking audio-visual journey
YouTube and Eventbrite
YouTube Makes It Simple for Fans to Experience Live Performances with Eventbrite
Shawn Mendes
The Casey Neistat-directed Artist Spotlight Story takes fans behind the scenes as the Canadian-born singer conquers the world
Janelle Monáe: A Revolution of Love
With her YouTube Music Artist Spotlight Story, the multi-talented artist and activist continues her creative movement
Lyor's Letter: The power of videos in music with Karena Evans
Lyor Cohen discusses the power of videos in music with Karena Evans
Brockhampton: A new kind of boy band
Meet the boundry-pushing Artist on the Rise
Lyor's Letter: The makings of a movement — talking Afropop with Tuma Basa
Lyor Cohen discusses the rise of Afropop movement with Tuma Basa
J Balvin: Redefining Mainstream
The Colombian-bred artist takes over the world in the latest YouTube Artist Spotlight Story
Queen Naija: A new Queen is crowned
With her self-titled EP, the Artist on the Rise blazes her own unique path forward
Welcome to the new YouTube for Artists
Promote your music. Engage your fans. Get the most out of YouTube
Ella Mai: Our next Artist on the Rise
With ‘Boo’d Up,’ the 23-year-old hits her stride
Jessie Reyez: Artist on the Rise
Meet the rising 27-year-old singer-songwriter
Lyor's Letter: The new YouTube charts
Be more informed, make better decisions
Expanded artist, songwriter, label and publisher credits on YouTube
Crediting the heroes who contributed to the music you love across more than half a billion videos
YouTube charts launch in 44 countries
Showcasing the hottest artists, songs and music videos in the world
Devin Dawson: Songs in the Key of F
Go behind the song with the rising country favorite
Song Stories
YouTube and Genius are in the lab cooking up a new experimental music product designed to take fans deeper inside modern hits.
G-Eazy: These Things Happened
Follow the famed rappers chart topping journey
Camila Cabello: Made in Miami
A behind-the-scenes look at the “Havana” star conquering the globe
ODESZA: Living in the moment
On YouTube, the electronic duo bares it all for their fans
New official artist channels on YouTube
A single destination for artists and fans to connect
88rising: Empire in the making
A new kind of music collective — with YouTube at the center
Phora: One fan at a time
Marco Archer on his grassroots path to 500,000 subscribers
Exploring Latin music's explosive YouTube growth
Latin music explodes on YouTube with 300% increase of Latin music videos joining the billion views club in 2017
YouTube and Ticketmaster
A new way for artists to sell tickets and update fans about upcoming shows
Ozuna: Música Sin Fronteras
Appeal of Puerto Rico's reggaeton sensation knows no borders
Stormzy: Gang Signs & Prayer
With Stormzy and Rollo Jackson’s latest achievement, U.K. rap and grime continue their ascent to the top
Taylor Swift's record breaking day
“Look What You Made Me Do” earns 43.2 million views in its first 24 hours
The Chainsmokers: Building a global fanbase, one video at a time
Join Alex and Drew on their journey to 8 billion views
"Despacito" is now the most viewed video in YouTube history
Plotting the growth of Luis Fonsi and Daddy Yankee's epic collaboration
Omar Souleyman: To Syria, with love
How a shaabi wedding singer became an unexpected electronic icon
Bonobo: Music in motion
Transforming repetition into spellbinding storytelling
Dua Lipa: From sharing covers to being covered
Follow the rising pop star’s journey to the big stage
BET Awards 2017: Turning hits into movement
How Bruno Mars, Solange, Migos and Rae Sremmurd transcended their impressive view counts
We are all Marshmello
Meet the masked producer racking up views and good vibes worldwide
Ayo & Teo: Dance revolution
Brothers Ayleo and Mateo Bowles Rollie, Rollie, Rollie their way to the top
Gorillaz: Reality check
Behind the scenes as the world’s biggest virtual band gets a VR makeover
YouTube at The Great Escape
Celebrating grime and rap from the U.K. with Kano and friends
AJR: A path all their own
The Met brothers plot their own route to viral gold
Kyle: Walking on sunshine
With the smash success of “iSpy,” the SoCal rapper translates good vibes into YouTube chart dominance